Solving Staffing Challenges: Recruitment Strategies You Should Try

To grow your company, having the top talent on your team can provide you with that push over the edge you so desperately need. Yet, finding the best people isn’t easy, and it will require an effective recruitment strategy that will help you identify, attract, and more importantly, retain the talent you hire. 

Naturally, there are multiple ways to approach recruiting so today we’ll go over the ones that will without a doubt deliver solid results. Best of all, you can implement these strategies right away.

1. Establish a Clear Corporate Identity

When an average person fantasizes about the place they want to work for, they typically start imagining the brands they already know and trust. Granted, developing a brand and an identity isn’t a recruitment strategy per se, but it will do wonders for you in attracting top candidates. 

But what if you’re not that well known?

Not a problem, as you can start by writing an effective “About Us” page that clearly conveys your company’s mission and vision in an engaging manner. For example, you can provide information on how diverse your workforce is or ask your current employees why they prefer working in your company. 

This way, prospective employees will be able to determine if they click with your company - something that might help them imagine themselves working for you. Who knows, maybe they’ll send in an application if your page inspires them to do so. 

2. Use Social Media

This seems like a no-brainer in the 2020s, but many companies still get locked into doing regular job postings instead of leveraging the power of social media. 

Think of it this way: you’re most likely already relying heavily on social media to entice customers and create business, so there’s no reason why you shouldn’t also use it to captivate prospective candidates. 

Furthermore, top talent usually lurks among the audience that is already familiar with your brand.

To capitalize on this opportunity, do the same thing you did with the About Us page, only apply it to your social media posts. Your pages should reflect your company’s activities, but you shouldn’t shy away from showing personality either. For instance, if your company supports charities or nonprofit organizations, make a post about it. Having vibrant social pages can help candidates align with your company, which may lead to them feeling more inclined to work for you. 

3. Write Better Job Ads

As a staffing agency, we’ve worked with numerous companies who complained about their inability to find the right candidates. Nine times out of ten, we immediately knew why when we saw the job ads they were posting. 

What many people fail to realize is that company culture is critical, and a job description should reflect what you stand for. Here’s the best example: if your company is going for a relaxed vibe where fun in the office is mandatory (just like the great Michael Scott intended), your job ads should give the candidates a taste of the atmosphere. 

Then again, if your office is all about business, then the ad should be polished to perfection. 

By infusing your job ads with personality, certain types (read: the right type) of candidates will be attracted to your company culture and intrigued enough to send in an application. 

4. Use Niche Job Boards

If you’re only using Glassdoor, you’re missing out on a whole treasure trove of quality candidates. There’s no other way around this. In some cases, you’ll only find the right talent if you step outside the box. 

What do we mean? Don’t just use mainstream job boards - go a step beyond and research niche boards where the talent you’re trying to find congregates. This not only helps you find the candidate but also weed out applicants who wouldn’t fit into your company anyway.

All in all, you’ll save yourself a lot of time and stress. 

5. Work on Your Interviewing Chops

We’ve all had that one job interview that resembled a police interrogation. Believe it or not, falling into the trap of desperately trying to fish for information while sticking to a tight timetable is a lot easier than it seems - especially if you’re hiring for an important role. 

Since the “interrogation” approach simply won’t slide for top candidates, improving the way you conduct interviews is the recruitment strategy you absolutely must implement. 

First, always establish a rapport with the candidate by making the interview akin to a friendly get-together. Invite them to ask you questions and provide you feedback, and it just might get them invested in the process. 

More importantly, you should be happy to be there. You’re interviewing a candidate, so you should be fully invested in what they’re saying instead of crossing off talking points. Taking this approach will yield better results because your company will automatically stand out and you’ll look like the epitome of a place where the candidate will want to work. 

6. Consider Your Past Candidates

While staying in the present moment is an awesome life strategy, as a recruitment strategy, it severely limits your list of candidates. If you have trouble finding enough applicants, consider reaching out to some of the past candidates you turned down. 

Chances are, some of those people have acquired new skills and may be able to fill a new role now. 

Feel free to always flag applicants you didn’t hire as individuals you’d want to stay in touch with. Considering the employee turnover rate is at an all-time high, doing this may save you a world of trouble at some point in the future. 

What if You can’t Successfully Implement These Strategies?

Each recruitment strategy we covered in today’s post will without a doubt bring you a lot of success. The thing is, not every business has the means to successfully implement these strategies at the present time.

You may simply not have enough time, money, or experience in the game to hire the right candidates.

In that case, there’s no shame in leveraging the services of a staffing agency. These agencies have deep talent pools and can connect you with the right candidates, regardless of the scarcity. Furthermore, they can also take over all the aspects of your recruitment process and do all the legwork for you. For example, they may post job ads, write descriptions, conduct preliminary interviews, background checks, you name it. 

So if you’re looking for recruiting firms near me, Griffin Global is the best choice. We’ve been doing this for decades and helped businesses big and small solve their staffing problems. Since the growth of your company rests on the quality of work your employees do, you deserve the best candidates and we can provide them.

Call (855) 747-4334 or reach us through our contact form to get started.